Illustrative Zurich 08

Berlin, Paris and now Zürich:
The Art Forum ILLUSTRATIVE presents the next generation of
Illustration and Graphics.
From October 18th to October 26th ILLUSTRATIVE, a forum for illustrative and graphic arts, will resume for the fourth time, this year taking place in the Zurich Messehallen.
In 2006 Pascal Johanssen and Katja Kleiss curated the first
ILLUSTRATIVE in Berlin. ILLUSTRATIVE was organized to present
illustrative and graphic art to a larger public in the art world
thereby demonstrating the creative potential of illustration to a contemporary art audience.
Based on the success of the first exhibition in Berlin ILLUSTRATIVE
was later displayed in Paris that same year.

ILLUSTRATIVE art is fresh, humorous, and easily accessible: the scope of work displayed in ILLUSTRATIVE ranges from psychedelic wall paintings, to erotic neon pop art, while presenting monumental town views, as well as quasi photo-realistic drawings. The special sensitivity to artistic quality and a mix of analogue and digital techniques give a special progressiveness to the illustrative arts. This has decisively influenced the development of contemporary art for some time now.

The main exhibition features over 400 works by 35 artists and presents an international overview of the various facets of illustrative art. The main display features well-known artists such as German illustrators Olaf Hajek and Martin Haake, Spanish comic-artist Jorge Fabian Gonzales Varela, French draughtsman Frédéric Coché, Californian painters Eric Sandberg, Vincet Hui and Edwin Ushiro,as well as Japanese Motion-Graphic-Artist Yoh Nagao.
The main Display will be complemented by an exhibition featuring
20 emerging artists, nominated for the “Young Illustrators Award” by
an international jury. The award-winning works will represent the latest trends and styles of this genre in a separate section of the exhibition.

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